PRESS & COLLABORATIONS 2018-02-15T16:21:35+00:00

Toronto Fashion Week 2018: Hilary MacMillan Collaboration

Toronto fashion week is one of the most anticipated fashion highlights of the year. This year for the very first time, Boléro by V.P.I. Canada Limited partnered with Canadian designer Hilary MacMillan and her “Marie Antoinette inspired” runway show. As a fashion brand, we’ve always envisioned our sunglasses making its debut down the runway, and there was no better introduction/collaboration that we could have imagined. All of our sunglasses paired perfectly as if they were exclusively designed for each look. Overall, the show displayed several shades of pink and wearable pieces that were edgy and feminine. We’re extremely proud and honoured to join this side of the fashion world alongside such an inclusive, ready-to wear, cruelty free brand. We look forward to upcoming collaborations, and we are always excited to partner with talented and inspiring creators. For more information on collaborating with our products please feel free to contact us.

Photo Credit: George Pimentel.

Dreams Take Flight 2017 Donation 

V.P.I. Canada is always excited to partner with organizations that are devoted to aiding humanity, especially the little ones. In 2017, we donated sunglasses to a care package assembled and distributed by Dreams Take Flight; a volunteer-led, non-profit organization dedicated to providing children with physical, mental, and social challenges a trip of a lifetime to Disneyland.

Photo Credit: Dreams Take Flight Twitter Profile.

Miss Teen Canada 2016 Sponsorship

We are passionate about supporting events that uplift and enrich the youth of society. In 2016, V.P.I. Canada sponsored sunglasses for the Miss Teenage Canada Pageant; a country wide event that searches for “outstanding young women to be the next goodwill ambassador”. They create a well-rounded experience that incorporates “fun and travel, a healthy dose of responsibility, social purpose and community involvement”.

Photo Credit: Rob Campbell, V.P.I. Canada Limited Twitter Profile,  CTV Vancouver News Article.

Sri Lanka Missionary Trip 2014

In 2014, we partnered with The Whey Group to bring reading glasses to a city called Hatton in Sri Lanka where many people were not able to read clearly and could not afford them. The cheapest pair costs on average Rs 2000, which is beyond the means of 95% of the people. The reading glasses were distributed from a Gospel Hall and within 2 hours, 175 pairs of the 200 donated had already been distributed. The people were excited to receive them, especially those who had tried them on for the very first time, and were now able to see clearer.

Photo Credit: George Whey – CEO, The Whey Group.